This new course will be offered by Lawrence Husick and myself online at Johns Hopkins in 2010. You can take it from anywhere in the world. We offer an onsite version of the course for interested organizations.
Managing Innovation in the Life Sciences
Innovation is the creation of value from new ideas, concepts, methods, materials, and organizational structures. Life Sciences organizations that seek to create value for their stakeholders must do so using available capital resources: financial capital, human capital, intellectual capital and physical capital. They should manage those resources to gain leverage and maximize value realized. They then seek to defend and control the value created. Why, then, do most organizations treat innovation (and innovators) in ways similar to the body’s immune system (i.e., by identifying the innovators, isolating them, “killing” them, and ejecting them from the organization)? This course will explore innovation, invention, and value creation as a driving force in the biotechnology or life sciences enterprise and the ways in which managers should plan to take full advantage of innovation as the only true competitive weapon for long-term success. A special emphasis will be placed on innovation as applied to life science applications (biotechnology, medical devices, health care delivery, drug discovery, development and packaging, bioinformatics, etc.). Topics include invention, ROI, disruption, creative destruction, types of innovation, technology brokering, organizational structures that foster innovation, planning and managing for innovation. Students are required read extensively, participate actively in discussions, do case studies, and develop a convincing pitch for an innovation project.
Contact: ed@addison.us.com
